Tow Law company Acquires Naming Rights To Durham Cricket’s Riverside Stadium
DURHAM Cricket has signed up County Durham-based property and mining firm the Banks Group as
its new principal partner in an agreement which also includes the naming rights to the Riverside
ground.
The Chester-le-Street venue will be known as the Banks Homes Riverside Stadium as part of a
multi-year sponsorship deal that forms part of Banks’ celebrations of its 50th anniversary in 2026.
The agreement will also see Banks’ branding featuring on the Durham Cricket men’s, women’s and
junior Pathway teams’ kits, as well as around the stadium.
Founded in Tow Law in 1976, the Banks Group is already a longstanding supporter of Durham
Cricket, having worked alongside the Club for over 30 years, and has also made a significant long-
term investment in grassroots cricket right across the North East through the sponsorship of a
number of local league and cup competitions and dozens of grants being awarded to individual
clubs.
Banks’ partnership with Durham Cricket began before Durham became a First-Class county, with
its sponsorship enabling the Club to set up and run the County under 19 team in 1989, and helping
the senior club to become the first county to be granted first class status for 70 years three years
later.
Banks has also supported Durham Cricket’s junior player pathway courses since 2006, contributed
to the development of the nursery ground at the Banks Homes Riverside and sponsored the
County’s boys’ and girls’ age group sides for many years. The Banks Group is succeeding Seat Unique
as Durham Cricket’s principal partner, with Seat Unique remaining as its official premium ticketing &
hospitality partner.
Harry Banks OBE DL, chairman and chief executive at the Banks Group, who also served as
President of Durham County Cricket Club in 1998 and 1999, said: “We’ve been part of the Durham
Cricket story for many years and it’s a real landmark for us, as a family business that was founded in
County Durham almost 50 years ago, to now be starting a new chapter in this very successful
relationship.
“Our home county has been the breeding ground for so many outstanding players and teams over
the years, and we’re excited to see what all the club’s teams can achieve this season as we extend
our support for the home of Durham cricket.”
The Banks Group launched its dedicated housebuilding division in 2023, with Banks Homes now
developing a growing number of residential sites across the North East and Yorkshire.
Russ Hall, managing director at Banks Homes, adds: “Banks Homes is already making its mark on
the residential property market and this new relationship with Durham Cricket gives us the ideal
platform for further increasing brand recognition across our target markets.
“We pride ourselves in our residential developments always being placed for perfection and we
couldn’t be in a more perfect location than the iconic Riverside ground.”
After finishing fifth last year in their first season back in Division One of the Rothesay County
Championship in eight years, Durham Men’s Championship season will start on Friday (4 April) with
an away fixture against Nottinghamshire, with the first home fixture at the Banks Homes Riverside
beginning a week later against Warwickshire.
Durham Women will play Essex in their opening game of the Metro Bank One-Day Cup at the
Banks Homes Riverside on Wednesday 23 April. Durham Cricket Chief Executive, Tim Bostock said:
“We are thrilled to further expand our relationship with Banks Group in what is a significant moment
for Durham Cricket. Banks Group has been a long-term partner of Durham Cricket who have
supported us for over 30 years, and it is fantastic to see they are continuing to work with us over the
next chapter for the Club.
“Banks Group is a progressive, community-minded partner that aligns with our Northern culture,
sharing our passion for community spirit and cricket. Everyone at the Club is excited about the
coming years, in what is an exciting time for English cricket, as we continue to move forward both on
and off the field.”
